Marketing and Market Research

• Measuring Customer Attitudes: What is Your Scale Really Telling You?, appearing in Quirk's Marketing Research Review, October 2002, click here.

• Why did my cheese move? Predicting consumer choice behaviour, August 2002, click here.

• The Value of Brands: Evaluating Heineken's Global Branding Strategy, July 2002, click here.

• Do it yourself, Web-style: A look at three Web survey software packages, appearing in Quirk's Marketing Research Review, July/August 2002, click here.

• Advertising Process Models, June 2002, click here.

• Price: The forgotten P, May 2002, click here.

• Market Segmentation and Customer Targeting: Segmenting the International Business Class Passenger, May 2002, (request a copy here).

• Competitive Strategy: Understanding How Customers Respond to Product Changes, appearing in Quirk's Marketing Research Review, May 2002, click here.

• Effective Promotion Beyond the 30 Second Spot: Sponsoring Hockey Night in Canada, April 2002, click here.

• Using Stated Choice Methods to Forecast Market Acceptance of New Product Introductions: A Canadian Quick Service Restaurant Illustration, February 2002, click here.

• For a case study on how discrete choice modeling can be applied to the Canadian quick service restaurant industry, click here. For a copy of the decision support system to accompany this paper, click here.

• Understanding how consumers make complex choices, November 2001, click here.

• Marketing Planning for eTravel Services: The Case of Travelocity, October 2001,  click here.

• Satisfaction Measurement: Is it Worth It?, appearing in Quirk's Marketing Research Review, October 2000, click here.

• Discrete Choice Experiments and Traditional Conjoint Analysis, appearing in Quirk's Marketing Research Review, May 2000, click here.

General Business

• Examining Key Financial Ratios Among Scheduled Airlines in Canada, September 2001, click here.

• Examining Berkshire Hathaway's 1995 purchase of GEICO insurance accounting for the time value of money, September 2001, click here.

• Examining Starbucks utilizing the 7s organizational effectiveness model with less than perfect information, September 2001, click here.

• Country Analysis: Mexico, September 2001, click here.

• Forecasting Room Demand at Marriott Hotels, September 2001, click here.

Public Policy

• Optimizing Public Policy Opportunities, February 2003, click here

Forthcoming papers (Work in progress)

• Hotel Loyalty Programs and Competitive Marketing Strategy, Winter 2003.

• The Linkage between Customer Satisfaction and Customer Behaviour, Winter 2003

• Marketing as seen through Sun Tzu's The Art of War, Spring 2003

• Optimizing Party Platforms in a Competitive Voting Situation, Spring 2003

©Copyright 2001-2003 Tim Glowa. All Rights Reserved